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Canada Food Critic is Canada’s
largest customer reviewed restaurant guide. We offer restaurant patrons
the opportunity to speak out and share their opinions about the restaurants
that they visit. We also maintain our membership and consumer loyalty with a
social forum and monthly informative news letters.
Traffic
3000 unique
visitors per month
160,000 – 190,000 page views
25000 pages views per ad spot
Trend: Doubling every 12 months
Membership
2000 members
Trend: 250 new members per month.
Demographics
Our traffic is
almost exclusively Canadian. Ontario provides our largest membership
followed by the Maritime provinces then the western provinces. Our main
source of new traffic is from search engines. Our search engine traffic is
primarily from Google (80%) followed by Live.com, Yahoo.com, msn.com,
Ask.com, Alliant.net, Alexa.com, and others. The gender split is about 65%
female and 35% male with an age range of approximately 20-50 with the
average being approximately 30.
Target
Audience
Our target
audience is primarily restaurant patrons however we also target the travel
industry
Ad
Space
There
are 2 positions on the site for advertising. One at the top and one at the
bottom. The view to the side is the top position. Each space has a maximum
size of 800X80 pixels. You are free you use the ad space for a single ad or
multiple ad's as long as they fit the standard size.
Ad
Type
You are free
to use any type of media that you wish. Sound and video are ok if started by
user click. If you choose to use sound and video the rates will be higher
unless you decide to host the media on your own servers.
You will be able to modify and customize your ad at anytime. This includes
your website ad space as well as your news letter ad. Hosting your ad on
your own server will make customizations on the fly much easier for you. I
highly recommend you host your own ad's.
Rates
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TOP:
$200 / month
You
get 25000+ targeted impressions per month ($8 cpm)
Monthly
insertion in our newsletter (2000+ members) at no charge. (Text
Only)
Term: 12 months |
Bottom:
$100
/ month
You
get 25000+ targeted impressions per month ($4 cpm)
Monthly
insertion in our newsletter (2000+ members) at no charge. (Text
Only)
Term: 12 months |
| News
Letter Only: $20 / Issue
your
ad will be sent in our monthly news letter to over 2000 members. We
only accept text ad's in our news letter and they may be linked back
to a destination(s) of your choice. |
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If you want us to host your video and sound
files:
Video
and sound files will be charged at $0.75 / gig.
Example: File size = 100Mb and Estimated traffic=3000 Visitors/month
Cost
= 100Mb*3000V = 300,000Mb = 290 gig * $0.75 = $217.50/month |
Company
Direction
We plan to
continue aggressively developing our membership through the use of
promotions and social networking. We intend to convert and maintain visitors
into members through the value of our site and the use of social networking
and our monthly news letter.
2009
Year End Targets
Total
membership: 6000+
Visitors per month: 5000+
Page Views per month: 50,000 page views per ad spot
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