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Canada Food Critic is Canada’s largest customer reviewed restaurant guide. We offer restaurant patrons the opportunity to speak out and share their opinions about the restaurants that they visit. We also maintain our membership and consumer loyalty with a social forum and monthly informative news letters.

Traffic

3000 unique visitors per month
160,000 – 190,000 page views
25000 pages views per ad spot
Trend: Doubling every 12 months

Membership

2000 members
Trend: 250 new members per month.

Demographics

Our traffic is almost exclusively Canadian. Ontario provides our largest membership followed by the Maritime provinces then the western provinces. Our main source of new traffic is from search engines. Our search engine traffic is primarily from Google (80%) followed by Live.com, Yahoo.com, msn.com, Ask.com, Alliant.net, Alexa.com, and others. The gender split is about 65% female and 35% male with an age range of approximately 20-50 with the average being approximately 30.

Target Audience

Our target audience is primarily restaurant patrons however we also target the travel industry 

Ad Space

There are 2 positions on the site for advertising. One at the top and one at the bottom. The view to the side is the top position. Each space has a maximum size of 800X80 pixels. You are free you use the ad space for a single ad or multiple ad's as long as they fit the standard size. 

 

 

 

Ad Type

You are free to use any type of media that you wish. Sound and video are ok if started by user click. If you choose to use sound and video the rates will be higher unless you decide to host the media on your own servers. You will be able to modify and customize your ad at anytime. This includes your website ad space as well as your news letter ad. Hosting your ad on your own server will make customizations on the fly much easier for you. I highly recommend you host your own ad's.

Rates

TOP: $200 / month

You get 25000+ targeted impressions per month ($8 cpm)
 Monthly insertion in our newsletter (2000+ members) at no charge. (Text Only)

Term: 12 months

Bottom: $100 / month

You get 25000+ targeted impressions per month  ($4 cpm)
 Monthly insertion in our newsletter (2000+ members) at no charge. (Text Only)

Term: 12 months

News Letter Only: $20 / Issue

your ad will be sent in our monthly news letter to over 2000 members. We only accept text ad's in our news letter and they may be linked back to a destination(s) of your choice.

If you want us to host your video and sound files:

Video and sound files will be charged at $0.75 / gig.

Example: File size = 100Mb and Estimated traffic=3000 Visitors/month

    Cost = 100Mb*3000V = 300,000Mb = 290 gig * $0.75 = $217.50/month

Company Direction

We plan to continue aggressively developing our membership through the use of promotions and social networking. We intend to convert and maintain visitors into members through the value of our site and the use of social networking and our monthly news letter.

2009 Year End Targets

Total membership: 6000+
Visitors per month: 5000+
Page Views per month: 50,000 page views per ad spot